Angelina Jolie by Mario Testino for St. John Knits
NEWS FLASH - Angelina Jolie and St. John Knits part ways. After three years of being the face of St. John Knits, the company has decided to end their relationship with Ms. Jolie.
The company CEO Glen McMahon states: "Three years is a long time to maintain any campaign, and we felt it was time to do something new and different...(the campaign) ties in nicely to our whole rebranding initiative."
The new $400 million campaign will now feature four female models, shot in color and around N.Y. city, including locations such as Central Park and Times Square. It will debut in the August 2008 issue of Vanity Fair.
No comments:
Post a Comment