NOT SO FANTASTIC FASHION - LAUREN CONRAD PRESENTS HER COLLECTION AT STYLE WEEK ORANGE COUNTY

Lauren Conrad and Lauren "Lo" Bosworth
at O.C.S.W. image courtesy of
Backseat Cuddler.com


Lauren Conrad and mother at O.C.S.W. courtesy of Gossip Girls.com

Lauren Conrad presented her most recent collection at her "Homecoming" event at Orange County Style Week. O.C.F.W. is the Big Orange's attempt at a fashion week, to compete with those of other fashion capitals/markets. The event was sponsored by the Irvine Spectrum Company, a major retail real estate development company in the O.C.,.

The New York Times recently posted an article related to the proliferation of Fashion Weeks in pratically every major city around the world. Fashion Surfers can now chase an "endless fashion week" like the beach surfers chase the "Endless Summer". You can read the article, written by Eric Wilson, via this link.

I understand that this is a fledgling attempt with lots of room for growth into a proper fashion week, but I have to say that the schedule of shows for this season is VERY LACKING. Actually, the only "designer" scheduled to show was Lauren Conrad Collection. The other shows were held by mainly retailers and publications such as Nordstrom, Macy's, H&M in conjunction with Marie Claire, Seventeen Magazine. Also, how smart is it to schedule the Style week with conflict with New York's S/S 2009 fashion week and right before London's S/S 2009 fashion week? Seems very "WEAK" on the event planner's part, doesn't it?

My contacts at L.A. Models Runway, led by Crista Klayman with support from fellow agents Sara Davenport and Francis Enriquez, pretty much slammed dunked the event with model bookings. They booked the majority, if not all, for the scheduled shows and events throughout the "Style Week". I have to say that the quality of models provided is much higher than the quality of clothing and designers scheduled.

But bottom line, does Lauren Conrad and her "Holiday" collection even really matter? Does anyone care?

LAUREN CONRAD FOR COSMOGIRL SEPTEMBER 2008

Lauren Conrad image courtesy of Cosmogirl

Ths is the cover of Cosmogirl September 2008 issue featuring Lauren Conrad. Here are some snippets from the accompanying interview:

Regarding dating and living her life on t.v. - "Can you imagine being 22 and having your parents know everything about you? Literally, my mom can go on the Internet and find out where I went last night, who I was with. I mean, there are no secrets!”

"I know I look tortured, but it's a TV show and you don't see all sides of people," she explains. "The Hills' is meant to be a dramatic show about relationships."

"I'm at a point in my life where I'd need to be with someone who could understand [that I have to put my career first right now] and is willing to be part of the show," she says, "But I don't want to end up with a person who'd want to be on the show."

Regardig rumors that her clothing line is NOT designed by her but by Sherry Wood, the creative director and former designer of the fashion label Tart -

“The rumors that I am not the designer of my own collection are ridiculous and hurtful. I’ve been involved in this entire process, every single step of the way. I have wanted to be a fashion designer since I was a little girl. I grew up designing and sewing dresses for my Barbie dolls, and the Lauren Conrad Collection has been my dream come true.” The Lauren Conrad Collection was recently dropped by Kitson boutiques.

Below is a "behind the scenes" video clip from Lauren's Cosmogirl shoot.


Video Clip courtesy of Cosmogirl