




Lydia Hearst for Myla image courtesy of MylaLydia Hearst, socialite daughter of former
Symbionese Liberation Army kidnap victim Patty Hearst, is the new Fall / Winter 2008 campaign face for lingerie company
Myla. The concept for the advertising is based on the 1940's "Old Hollywood" looks of stars like
Veronica Lake. She launched the campaign at an event called "National Underwear Day" in N.Y.,.
Lydia has been shot by photographers such as
Steven Meisel for the cover of Italian Vogue,
Mario Testino and
Terry Richardson. She currently has been in the news for sharing a sapphic kiss with
Aubrey O'day from
Danity Kane. What do you think of Lydia Hearst for Myla compared to
Dita Von Teese for Wonderbra?
Patty Hearst for the SLA promotional posterPatty Hearst, daughter of publication magnate
William Randolph Hearst, was kidnapped by the SLA at the age of 19. Two months later she, in a classic case of
Stockhom Syndrome, joined the group and posed for a poster featuring her carrying a rifle.
Sent to prison in 1976 for robbing a bank she wound up serving 3 years. At her trial she claimed she was brainwashed by the group.
After wards she married her bodyguard and gave birth to Lydia in 1984. More recently Patty was given a full presidential pardon by
Bill Clinton.