Monday, September 1, 2008


Lydia Hearst for Myla image courtesy of Myla

Lydia Hearst, socialite daughter of former Symbionese Liberation Army kidnap victim Patty Hearst, is the new Fall / Winter 2008 campaign face for lingerie company Myla. The concept for the advertising is based on the 1940's "Old Hollywood" looks of stars like Veronica Lake. She launched the campaign at an event called "National Underwear Day" in N.Y.,.

Lydia has been shot by photographers such as Steven Meisel for the cover of Italian Vogue, Mario Testino and Terry Richardson. She currently has been in the news for sharing a sapphic kiss with Aubrey O'day from Danity Kane. What do you think of Lydia Hearst for Myla compared to Dita Von Teese for Wonderbra?

Patty Hearst for the SLA promotional poster

Patty Hearst, daughter of publication magnate William Randolph Hearst, was kidnapped by the SLA at the age of 19. Two months later she, in a classic case of Stockhom Syndrome, joined the group and posed for a poster featuring her carrying a rifle.

Sent to prison in 1976 for robbing a bank she wound up serving 3 years. At her trial she claimed she was brainwashed by the group.

After wards she married her bodyguard and gave birth to Lydia in 1984. More recently Patty was given a full presidential pardon by Bill Clinton.

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