Coke Lite bottles designed by Roberto Cavalli, image courtesy
of Coca Cola Italy
Here are the exclusive Coke Lite (Diet Coke) bottles designed by Roberto Cavalli. The bottles will only be available in Italy between September through December 2008, with a limited number of 300,000 bottles to be made. The bottles are designed with several animal prints, as per the signature Cavalli look.
Christina Santucci, a spokesperson for Coca-Cola Italy says:
"In every woman there’s a special spark that makes her unique and comes out unexpectedly every time she follows her instincts. It bowls over anyone who is watching her. This joint project with Roberto Cavalli aims to offer a collector’s version of the Coca-Cola light bottle, to appeal to women with a strong personality, who are extrovert, modern and like to experiment; women who love beauty, design, art and culture. We want to remind them to bring out the unique, authentic side to their character. Either through a Roberto Cavalli dress or by collecting a limited edition Coca-Cola light bottle designed by Roberto Cavalli."
Diet Coke bottles designed by Patricia Field,
image courtesy of Coca Cola
What do you think of Cavalli's Coke Lite designs compared to Patricia Field's Diet Coke designs? Ms. Field's designs were recently available for sale at Selfridges London. She states "The ‘diet Coke’ City Collection captures today's modern women, confidant, glamorous, sexy and more in charge of their own lives, and represents the areas of life that are most important to them such as: ‘career’, ‘passion’, ‘love’ and ‘fashion’." Each colored bottle has it's own meaning - red equals passion, gold bottle means career, the turquoise bottle represents fashion and the pink bottle stands for love.
No comments:
Post a Comment