Wednesday, September 10, 2008


Jessica Alba photographed by Mark Liddell courtesy
of Declare Yourself

Jessica Alba's new print campaign for the youth voting group Declare Yourself. The image was shot by photographer Mark Lidell and portrays a heavily made up Alba being gagged with a patent leather strap.

According to Alba, the pseudo bondage image really resonates with the issues involved with youth voting. About being on set while the images were being taken, Alba says "It didn't freak me out at all. What I like about Mark's work is that he tells a story and brings real emotion to his pictures."

She states "I think it is important for young people to be aware of the need we have in this country to get them more active politically. People respond to things that are shocking." She also says that "If you don't register and vote and make a difference, and hopefully change the bad things that are happening in our country, you are essentially just binding and muzzling yourself."

You can view a "behind-the-scenes" Entertainment Tonight video on the Hollyscoop blog via this link.

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